SR-020

dTHEd
ITOYDNATSYIYD

15'55''

Digital, Unique Prints w/ track, Interactive Web Application
CAT. N: SR-020
RELEASED: 2022-09-29

MASTERING BY dTHEd

ARTWORK AND DESIGN BY SCUAL

VIRTUAL ENVIRONMENT DEVELOPMENT BY SCUAL

Additional backend development by BinaryCodedBrain

It Turns Out You Don't Need All That Stuff You Insisted You Did (ITOYDNATSYIYD), reflects on the need for the superfluous, in both a material and immaterial sense: of how strong a driving force it is in the (post) capitalist societal condition. The feeling of need forming and unraveling, often even before it is realized, has brought progress and decadence forward hand in hand.

Seeking to express this suspension, that never comes to fruition and never completely vanishes, dTHEd approach this release with an eminently analog production, as opposed to previous releases skewed toward HD electronica. To mark the difference with previous productions, dTHEd, for the first time, are openly semantic, presenting comprehensible titles, lyrics and fonts, all generated by artificial intelligences. The partially surreal messages work at the level of digital hyperstition, in line with dTHEd's quest toward the development of mysterious digital oracles.

ITOYDNATSYIYD is the first offspring of analog experiments aimed at immediacy and the development of new set-ups for freer and more improvised live performances. Recalling the ephemeral condition of need, yearned for and hardly satisfied, the work develops short pieces that lap up an approximate, skimmed song-form that fails to build up as such, never consolidating into moments of sustained duration, due to the very nature of the improvisation.

To bring the concept more alive, in collaboration with Scual, the release is been extended to comprise different media, spanning across music, social media communication, graphic design and interactive digital environments.

The first output in this direction was the creation of a limited series of 10 unique prints, generated by an algorithm that extracts its generative seed from an Eurostat waste database, each with an associated, unique, audio track download. This 10 different and unique prints with their 10 different and unique bonus tracks make up an alternative meta-album that no one will ever be able to listen to completely.

The second output was expanding the De Chirichian topology, with an explorable interactive environment, developer by SCUAL, in which the user can navigate the environment with classic game-play controls (arrows or WASD + Mouse POV) and search for a number of easter eggs which, if all unlocked, will randomly launch the audio of one of the bonus tracks. This allows a glimpse of the unique bonus tracks even for those who could not purchase one of the 10 posters.

The third and final output was an aggressive viral campaign on social media around the hastag #itturnsout.

track
time
we ran around the corner to find that they had traveled back in time
02'28''
your audio device is not broken
04'05''
pink horses galopped across the sea
05'53''
there are not heroes in a puink rock band
03'14''
dancing to the dub music from a New Delhi crime scene
03'33''
Back of the download card for the unique bonus track of SR-020The front of the download card for the unique track of SR-020One of the 10 unique limited edition posters released with SR-020
SR-025
Marco Malasomma
NEOLINGUA
2024
Digital, Vinyl
SR-024
Alessandro Ragazzo
La deviazione del profilo
2024
Digital, Compact Disc
SR-023
Fabio R. Lattuca
La voce muta
2023
Digital, SD Card, Booklet
SR-022
Vitolo, Buoninfante, De Rosa
171115​-​203145
2023
Digital, Brass Plaques
SR-021
Various Artists
111122
2021
Digital, Cassette, Book
SR-020
dTHEd
ITOYDNATSYIYD
2020
Digital, Prints, Web App
SR-019
Imok
To Bls
2020
Digital, Compact Disc
SA-001
Various Artists
Interi Coprimi 16
2020
Digital, Compact Disc
SR-018
Ynaktera, Kenta Kamiyama
Notturno
2018
Digital, Compact Disc
SR-017
Marco Malasomma
Jura
2018
Digital, Compact Disc
SR-016
Kenta Kamiyama
Signs of Rain
2018
Digital, Compact Disc
SR-015
Curved Grooves
Rivera
2017
Digital, Compact Disc
SR-014
Agan
Amplification of movements
2017
Digital, Vinyl
SR-013
K.lust
Liven
2016
Digital, Compact Disc
SR-012
Ghostphace
Oscillations
2015
Digital, Compact Disc, Prints
SR-011
M.K.R.
Unfolding Spaces
2015
Digital, Compact Disc, Prints
SR-010
Kolmitt
Chain Session
2015
Digital, Compact Disc
SR-009
Hatori Yumi
File Creation Error. Unable to Rename/Copy Audio File
2014
Digital, Compact Disc
SR-008
Scual
Transient
2014
Digital, Compact Disc
SR-007
Kenta Kamiyama
Signs of Rain
2014
Digital, Compact Disc
SR-006
Various Artists
1112013
2013
Digital, Compact Disc, Vinyl
SR-005
akamoi
enki
2013
Digital, Compact Disc
SR-004
Various Artists
1212012
2012
Digital, Compact Disc
SR-003
Leila, Scual, Ynaktera
Santo per amore
2012
Cassette, DVD
SR-002
Ynaktera
Waves of Bosnia
2012
Digital, Compact Disc
SR-001
Ynaktera
Permutation.a
2012
Digital, Compact Disc
SR-000
Various Artists
1111011
2011
Digital, Compact Disc